Pay Per Click is a form of Sponsored Advertising on the internet provided by search engines and websites to generate revenue on a referral basis. The Sponsored Link can come in many forms such as Banner Advertising, Text Links Skyscrappers Banners or clickable image that will entice a visitor to view products or services another websites.
The Cost per Click or CPC you pay for Google Adwords, Bing or Yahoo sponsored link getting is vital to your online business success.
PPC specialists determine the right cost per click you should pay using analytic software and keyword analysis tools. The clicks are monitored using conversion tracking which allows you to follow what you have converted into business from you PPC budget. Every Internet Marketing Company has an PPC specialist at hand to work out budgets and conversions and it is a question of testing the waters to see what is the correct combination for your campaign.
Empire Media advise a competitive strategy, which means looking at the competition and seeing where they have failed to gain valuable traffic and also reduce excess spend on keywords that have little or no effect. We also look at keyphrases that take a large amount of your online marketing budget and advise on how search engine optimisation can reduce this spend.
If you want to know more about PPC Management, Sponsored Advertising and would like to speak to a Google Adword Specialist who can visits your business in Manchester, Burnley, Blackburn, Accrington and Lancashire call Empire New Media Ltd and we can also discuss your SEO needs which can compliment any PPC campaign.