When a tree falls in a forest and no one is around to hear, does it make a sound? When you create a website and nobody knows about it will it make you money?
Link building is all about referrals, reputation aswell as making connections. Link building requires patience, resources and management to create a campaign that will raise your profile in the SERP’s.
SEO campaigns use link building strategies he as one of the ways to compliment onsite SEO