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IVI | Worlds first Video Ecommerce solution | Video-commerce Shopping | Point Click Purchase

What is “Point | Click | Purchase” Video-commerce?


Businesses spend millions each year on advertising and marketing videos all in the aid of one thing. “Creating desire”. They attach that desire to a brand or a logo hoping that the consumer will seek out and buy that item before desire fades away. The internet has decrease the time between view and buying an item considerably, but imagine for a moment if it could be completely eliminated.

Imagine watching a video and you see an item that you crave for and want to own. It could be  a dress, a pair of shoes or even a pair of sunglasses. If it was possible to purchase the item at this point, when you see the item and your desire to own it is at its highest peek, to both consumer and vendor would have the ultimate connection.  Welcome to Video-commerce.

Video-commerce is the use of video to sell products in a totally different way. Instead of the consumer watching video and then trying to search online to find the item they saw on video (with desire fading away), they merely point the mouse on the item they want in the video, click and purchase the item there and then without leaving the video.

You are probably thinking it possible, doe this technology exist? The answer is yes!

IVI is the developer of a unique post-production solution that allows consumers to interact with video advertising.  Tailored for the demands of the fashion industry, the IVI solution is dubbed “Point | Click | Purchase” and, as the name suggests, enables retailers and brands to embed detailed product information, catalogues, and a fully-featured shopping basket directly into their video advertising. In other words you can buy what you see.



Internet Marketing | Website Design Burnley | SEO Company Burnley | Lancashire | Social Media | Ecommerce

What is “New Media”?

Well simply put it is any delivery system of information that post dates TV, Radio and Newspapers. The most obvious one is the Internet via laptops and PC’s and more recently Mobile Phones. Delivery of content by way of the internet has grown to a point where it is now become one of the most popular advertising platforms as more and more people have gone online with faster broadband connections. Everything from booking holidays, ordering food or just chatting to your neighbour is possible on the internet.

Empire New Media Ltd was formed to help online businesses put all these new platforms to use and improve business exposure. We utilise all of the available resources that can be found online by the consumer and give you an advantage over your competitor whether it be to improve brand awareness or to gain a new client base Empire New Media Ltd will steer you in the right direction to build your own business empire.

Who is Empire New Media Ltd in Burnley

ENML setup in Burnley Lancashire, by a group of leading SEO consultants, PPC specialist, web designers and communication experts who specialise in organic Google search engine optimisation and online business marketing. Our online marketing company deals with the problem of internet advertising by offering various ideas from which you can choose the most cost effective solutions. In short, we are not just an SEO Company we are a one stop online media agency.
ENML offer business solutions to local companies in Burnley, but we have extended our service net to become known as a Manchester SEO company and provide anything from a simple online presence via Google Place (formally known as Google maps) to websites for you to showcase and offer your service. Empire New Media also provide various ecommerce platforms from which you can bring your products to the internet high street. The services we provide also extend to social media, email marketing and our latest delivery method GSM Marketing for mobiles.

Empire New Media Ltd can compete with any of the Manchester SEO companies when it comes to delivering affordable online advertising and because our overheads are lower than that of a company based in a city our rates can be more far more cost effective giving you a far better return on investment (ROI). We offer free analysis of your current marketing strategy and can provide information on how to increase exposure on the internet. Even if you are looking to upgrade your current site, we offer the best affordable Website Design around.

As an SEO company we maintain out own positions on page one of Google, Bing and Yahoo for our website. You can find us under SEO Company Burnley, Web design Burnley and Graphic design Burnley. We also have extended our reach to appear under SEO Company in Manchester, Website Marketing Burnley, Graphic Design Company Manchester and Website Design Company Manchester. We realised that many companies charge high prices to maintain their high priced city offices. We have low overheads and this helps us keep the prices low.