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Why is Logo design so important?

As a Burnley branding Company we believe that logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counter productive to frequently redesign logos but it is essential to get with the times. Take Pepsi Cola, Since the introduction the colour red has always been prominent but after world war 2 patriotic influence gave it the red, white and blue overhaul. The clearest indication of Pepsi’s Logo is seen on the bottle tops and later more prominently on the bottles and cans. You can see the timeline below.

Logo Design Manchester
Colour is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colours are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colours  such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

When designing a website our team take all this into consideration that is why we are the leading website design company in Burnley.

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Internet Marketing | Website Design Burnley | SEO Company Burnley | Lancashire | Social Media | Ecommerce

What is “New Media”?

Well simply put it is any delivery system of information that post dates TV, Radio and Newspapers. The most obvious one is the Internet via laptops and PC’s and more recently Mobile Phones. Delivery of content by way of the internet has grown to a point where it is now become one of the most popular advertising platforms as more and more people have gone online with faster broadband connections. Everything from booking holidays, ordering food or just chatting to your neighbour is possible on the internet.

Empire New Media Ltd was formed to help online businesses put all these new platforms to use and improve business exposure. We utilise all of the available resources that can be found online by the consumer and give you an advantage over your competitor whether it be to improve brand awareness or to gain a new client base Empire New Media Ltd will steer you in the right direction to build your own business empire.

Who is Empire New Media Ltd in Burnley

ENML setup in Burnley Lancashire, by a group of leading SEO consultants, PPC specialist, web designers and communication experts who specialise in organic Google search engine optimisation and online business marketing. Our online marketing company deals with the problem of internet advertising by offering various ideas from which you can choose the most cost effective solutions. In short, we are not just an SEO Company we are a one stop online media agency.
ENML offer business solutions to local companies in Burnley, but we have extended our service net to become known as a Manchester SEO company and provide anything from a simple online presence via Google Place (formally known as Google maps) to websites for you to showcase and offer your service. Empire New Media also provide various ecommerce platforms from which you can bring your products to the internet high street. The services we provide also extend to social media, email marketing and our latest delivery method GSM Marketing for mobiles.

Empire New Media Ltd can compete with any of the Manchester SEO companies when it comes to delivering affordable online advertising and because our overheads are lower than that of a company based in a city our rates can be more far more cost effective giving you a far better return on investment (ROI). We offer free analysis of your current marketing strategy and can provide information on how to increase exposure on the internet. Even if you are looking to upgrade your current site, we offer the best affordable Website Design around.

As an SEO company we maintain out own positions on page one of Google, Bing and Yahoo for our website. You can find us under SEO Company Burnley, Web design Burnley and Graphic design Burnley. We also have extended our reach to appear under SEO Company in Manchester, Website Marketing Burnley, Graphic Design Company Manchester and Website Design Company Manchester. We realised that many companies charge high prices to maintain their high priced city offices. We have low overheads and this helps us keep the prices low.